When Nintendo first entered into the video gaming industry in the 80s it has snatched a lead that it has always held on to. Their performance is far from perfect because they have their share of false leads, but taken altogether the performance of the company is characterized by a strong drive and lead that has made it an industry leader. This is especially true when you consider their performance when it comes to the portable gaming consoles. The Gameboy and the Nintendo DS are still by far the best selling pieces of portable gaming consoles ever made.

Right now there is some question as to whether hand held gaming consoles such as the ones made by Nintendo still has a future. This concern is raised by the fact that mobile phone gaming is becoming more popular. With the iPhone and Android devices sweeping the mobile market, games for these devices are also becoming the rule.

The recent releases of Nintendo such as the 3DS and the DS for which there is the r4 card for an upgrade are still selling well despite not meeting the expectations of the company, but the problem for Nintendo lies in what can they do after that.

Will they be releasing another portable gaming console? Even if they come up with the best graphics customers, will still prefer to use an all in one device. Consumers will hardly pay attention to Nintendo’s argument that smart phones provide a poor platform for gaming.

The only way out for Nintendo in this kind of predicament is to face the fact that the market has undergone a serious change. They need to start developing their games for the mobile phone market and to start licensing their games to other makers of gaming hardware. They have to do that or the company will face an uncertain future. They have to adapt to the changes and the reality of today.

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