SEO or Search Engines Optimization is a very important part of improving visibility to Search Engines. The higher a site is ranked typically results in more visitors which equates to more money for commercial sites. Searches can include image search, video search, news search or any specific text search.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.

Webmasters started realizing that adding keywords to site and their meta tags was increasing their visibility to search engines. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a “white-hat” search engine optimization tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.

Black Hat SEO is typically frowned upon by the main SEO community as being un-ethical. Black Hat SEO include such practices as landing pages, cloaking, key word stuffing, buying links, link farms, and re-directs. All of these practices will usually increase traffic and page rank but if a Search Engine detects un-ethical behavior they will typically punish your site.

The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.

Google appears not to have a Sandbox anymore if they ever did have one. This articles author created www.angusrealestateagents.info and within one week the site was on Google’s first page when seaching for Angus Real Estate Agents. This quick rise in ranking would seem to disprove the Sand Box affect claimed by many SEO consultants

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