It wasn’t that long ago that a tremendous scare underwent the internet community. The issue had to do with the huge amount of data that can be collected on individuals using search engines online. This large body of data naturally drew the attention with the Homeland Security agencies who are charged with the job of discovering all they can about potential sleeper cells of terrorism in this country.

The stand off came when the government began to demand access to the search records of all consumers that use major search engines. When this upcoming struggle for privacy begun to come to a head, most of us who depend on search engines for personal and business research did start to get that “big brother is watching” feeling.

It’s really a tough compromise. We know our government must have the ability to find and put a stop to security risks that could result in another disaster like September 11th 2001. But simultaneously, Americans are tremendously protective of the liberties, their privacy along with their right to be left alone by the government.

Of all of the search engines who were in the spotlight during that struggle, Google’s effectiveness against allowing undue invasion of privacy of these customers stood out as an act of courage in a difficult confrontation. It turned out that Homeland Security really wasn’t becoming “big brother” and was simply researching utilizing statistical data to possibly find terrorist patterns searching engine usage. But many of us keep in mind that while Yahoo and others knuckled under quickly, it had been Google who stood up and guarded user information rather than immediately change it over to Uncle Sam.

This stand reflects an extended established business ethic that Google has maintained being protective of the data it collects about users of its search tools. That protective nature has more benefits than building our confidence that Yahoo is a safe tool for all of us to make use of. Google indeed has at its disposal an enormous library of personal information on anyone featuring its search tools. And as the dominant search engine in the industry, this potential includes just about anybody who accesses the internet.

The information which can be collected from you and I even as use the internet can tell an interested party a great deal about your interests, what kind of business you’re in, your religious views and your political affiliations. Powerful analytical tools are for sale to take large volumes of search information and translate that into profiles that might be of great interest to the government and also to marketers who would love to manage to target specific populations for sales.

For Google, these details has significant value in their mind as they fine tune their google search methodologies. They can methodically analyze this data to attract conclusions about how their search tools are working and how they should update the formulas that drive those tools to get more in step with how the internet audience is using cyberspace. Yes, this is benefiting from their already dominant position to secure that position making their toolset even more capable of staying in front of the game. But we really cannot fault Google for implementing this data in that way. That is certainly just good business.

As it turns out then that Google’s protective posture when it comes to that massive database of search information serves their purposes quite well. If they can keep this mountain of very specific data secure and proprietary, it represents a trade secret of tremendous value to Google to assist them to maintain their market superiority for years to come.

This is a case from the needs of the market serving the public good well. For as Google protects our search information so only it can help from such knowledge, they are also protecting our privacy from your prying eyes of overenthusiastic government departments, hackers, marketing campaigns and even the terrorists who could use that information for insidious purposes. And we can be thankful that Google jealously guards this data for its own uses because in the process, they are protecting us along the way.

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